FEATURED SHORTGOOGLE GLASS
Why Google Glass failed.
Lessons in innovation, told in a short video story.
Watch on YouTube ↗✳ FOR THE LESSONS WE ALMOST LOST
Well, that
didn’t work.
And that’s a story worth telling.
The idea that fell apart. The experiment that went nowhere. There’s knowledge in all of it. Let’s stop keeping it to ourselves.
NOT WASTED.JUST UNFINISHED.
MORE HUMAN.100%
work in progressA WRONG TURN CAN STILL LEAVE A USEFUL TRAIL.
GOOD STORIES DON’T ALWAYS END IN SUCCESS.SCROLL TO EXPLORE ↓
SHORT STORIES. LASTING LESSONS.
Watch the stories.
Keep the lesson.
Big ideas. Wrong turns. Lessons worth sharing.
Watch here, or follow along on YouTube and Instagram.
Explore the Instagram collection ↗
THE IDEA IN 52 SECONDS
Every attempt.
Something to share.
Watch the story behind Celebrating Failures.
Press play to load the film.
01 / OPEN NOTEBOOKS
Not the plan.
Still a lesson.
Stories from the messy middle.
No victory lap needed.
Illustrative storyWe built the answer.
We built the answer.
Forgot the question.
A polished product. An enthusiastic launch. A problem nobody needed solved.
Unpack the lesson ↗Illustrative storySix months.
Six months.
No clear effect.
The hypothesis didn’t hold up. The work still had something to say.
Unpack the lesson ↗Illustrative storyThe perfect routine.
The perfect routine.
Until Monday.
An ambitious fresh start met a very ordinary, very unpredictable week.
Unpack the lesson ↗First edition: these stories are clearly labeled fictional examples, not community submissions.
A null result.
Not a worthless one.
Science needs more than its greatest hits. Careful methods, unexpected results, and honest limitations all belong in the record.
THE WHOLE STORY MOVES US FORWARD.NO HAPPY ENDING REQUIREDSomething went wrong?
Make something useful of it ↗